Umushinga Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa wa Ruis Vargas ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
IfezaAmashusho· 2021
Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa
na Ruis Vargas
Umukiriya: Laika
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #120238Imigereranyo
Ibyerekeye Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa
Chez Vous ni ikimenyetso kigaragara cyahimbiwe resitora yo mu Bubiligi iri i Sao Paulo, muri Brezili. Iki kimenyetso gisobanura bundi bushya ibimenyetso by'Ububiligi, nka Magritte, Manneken Pis, imvura n'ibirayi bikaranze bya gakondo, binyuze mu buryo bworoshye bwo gushushanya. Inyandiko ngufi zirimo imivugire itandukanye y'ururimi rw'Ububiligi, bikongera urwenya mu mishushanyo. Iki kimenyetso gikoreshwa ku menu, ku mabango, ku nkuta, ku mapaki no ku mishati, bituma resitora igira ubumwe mu kugaragara. Menu n'amabango bicapwa hakoreshejwe uburyo bwa offset n'amabara ya CMYK, mu gihe imishati icapwa mu buryo bwa digitale.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Chez Vous Primary Function: Ikimenyetso cy'Ibicuruzwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
- Ibipimo n'Ipaki
- Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
- Ibibazo Fatizo
- Branding, Logotype, Package, label, illustration
- Ikoranabuhanga ryo Guteza Imbere
- Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
- Ikibazo cy'Ishusho
- The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
- Ubushakashatsi
- The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
- Ibyatumye Habaho
- Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
- Igihe cy'Umushinga
- The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
- Uburyo bw'Imikorere
- The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
- Patente
- Laika
- Abagize Itsinda
- Ruis Vargas, Creative Director and Illustrator.
- Abafotoye
- Ricardo Bassetti and Elias Gomes
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