Ballantines 17 Primary Function: Ipfundikwa ry'Impano by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2021
Ballantines 17 Primary Function: Ipfundikwa ry'Impano
Client: Li-Shang Printing Co., Ltd
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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- Verified Award Winner
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The Design
About Ballantines 17 Primary Function: Ipfundikwa ry'Impano
Ballantines 17 ni igishushanyo cy'ipfundikwa ry'impano cyakozwe ku bwoko bwa whisky ivanze. Agasanduku gakomeye gakozwe hakoreshejwe icapiro rya UV offset ku rupapuro rw'ifoyi ya feza, hakoreshejwe amabara ya zahabu n'ubururu ndetse n'ibirango byazamuwe. Uburyo bw'umukanda wo gutwara munsi y'agasanduku buzamura icyagiriro cy'igitabo mu gihe umufuniko utambitse, kikagaragaza icupa ku kibaho cya zahabu. Icapiro rya zahabu ku nzira ryandika imyaka yashize yatsindiwemo ibihembo. Ingero z'ibirungo n'uburyohe zifunikanwe amashaza zishyirwa imbere y'umufuniko. Iri tondekanya riyobora amaso, hanyuma impumuro, hanyuma uburyohe.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Ballantines 17 Primary Function: Ipfundikwa ry'Impano ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Ballantines 17 Primary Function: Ipfundikwa ry'Impano biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Ballantines 17 Primary Function: Ipfundikwa ry'Impano ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Dimensions & Packaging
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Tags
- whisky, packaging, liquor packaging, creative packaging
- Production Technology
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Design Challenge
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Research
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Inspiration
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Project Duration
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Operation Flow
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Team Members
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Image Credits
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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