Radailiai Primary Function: Ikimenyetso Ranga by Stand Up Team

Radailiai Primary Function: Ikimenyetso Ranga by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2021

Radailiai Primary Function: Ikimenyetso Ranga

by Stand Up Team

Client: Stand UP

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

36,058
Verified Award Winner
Verify Award Status for #120415

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Radailiai Primary Function: Ikimenyetso Ranga

Book Text: Radailiai ni ikimenyetso ranga cyakorewe uruganda rukuru n'ipariki y'inyamaswa za dinosaur. Igice cyo hejuru cy'ikimenyetso cy'uruganda kigaragaza igice gishushanyije cy'umuheto, imiterere y'imirongo yerekeza mu mfuruka n'ikimenyetso cy'imivumba y'amazi. Igice cyo hasi kigaragaza ikimenyetso cy'amazi kimeze kimwe hamwe na dinosaur ishushanyije. Guhindura inyandiko no guhindukiza ikimenyetso gifite impande esheshatu ku madegere 180 bituma haboneka ikimenyetso cya Dino Park, dinosaur iri hejuru n'inzu ihindukiye iri hasi. Amabara y'icyatsi kibisi cyimbitse na zahabu y'uruzitiro bihuza iyi si zombi. Iki kimenyetso gishyirwa ku makarita y'ubucuruzi, amatangazo, amabahasha n'amasashe y'impano.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Radailiai Primary Function: Ikimenyetso Ranga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Radailiai Primary Function: Ikimenyetso Ranga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Radailiai Primary Function: Ikimenyetso Ranga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine