Soda Grocery Gupaki ibiribwa by Lan Shenfan and Xu Jingwen

Soda Grocery Gupaki ibiribwa by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

Soda Grocery Gupaki ibiribwa

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Soda Grocery Gupaki ibiribwa

Soda Grocery ni igishushanyo cy'ipaki y'ibiribwa bigurishwa nk'urwibutso ku bashyitsi baza muri Macau. Ururimi rw'igishushanyo rukomoka ku mipaki y'ibisasu byaturikaga (firecrackers) byakorwaga muri Macau mu kinyejana cya makumyabiri. Amashusho y'abagore bane yafashwe mu mipaki ya kera yongeye gushushanywa mu buryo bugezweho maze bicapwa mu mabara akomeye. Amapaki y'ibiribwa ane yikoresha ayo mashusho, kandi buri gasanduku gapima milimetero 185 ku 145 ku 55. Impapuro zo gupfundikira hamwe n'amakarita y'imbere byuzuzwa n'imikorere ya embossing, isaro rya ultraviolet, ibara rya zahabu (bronzing), n'igendera ry'igice (die cutting). Igishushanyo gikomeza kugaragaza indangagaciro y'akarere mu gihe kandi gihuza n'inyungu z'ubu bunini bw'igihe.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Soda Grocery Gupaki ibiribwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Soda Grocery Gupaki ibiribwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Soda Grocery Gupaki ibiribwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu