Icyuma Amashusho · 2021
Public Health Beyond Borders Porogaramu y'Umwihariko w'Igishushanyo
by Yoske Mitsui
- Igihembo cya A' Design Award cy'icyuma 2021 in Amashusho
- CLIENT: Yoske Mitsui
- Estimated Number of Design Views: 8,082
- Verification code D11D0551B0 · Verify this award
Colors
About Public Health Beyond Borders Porogaramu y'Umwihariko w'Igishushanyo
Public Health Beyond Borders ni porogaramu y'umwihariko w'igishushanyo yakorewe itsinda ry'abanyeshuri n'abarimu bakorera ku bibazo by'ubuzima mu miryango bafatanyije. Ikimenyetso gikoresha amabara atanu. Icyatsi n'ubururu bigaragaza icyerekezo mpuzamahanga, mu gihe umutuku, umuhondo n'umukara bikomoka ku Ishuri Rikuru rya Maryland aho itsinda ryashinzwe. Uruziga ruri hagati rugaragaza ubumwe n'ubufatanye. Amagambo y'ikirango ahuzwa n'imiterere y'inyandiko z'ibanze zikoreshwa na kaminuza. Ikirango ni gisanzwe, gishobora guhindurwa mu ngano zitandukanye, kandi gikozwe mu buryo bw'ibice bishobora gukoreshwa ukwabyo. Gikora neza mu ibara rimwe kandi mu ngano nyinshi, haba mu bicapo cyangwa mu bikoresho bya digitale.
About the Igihembo cya A' Design Award cy'icyuma
Public Health Beyond Borders Porogaramu y'Umwihariko w'Igishushanyo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Public Health Beyond Borders Porogaramu y'Umwihariko w'Igishushanyo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Public Health Beyond Borders Porogaramu y'Umwihariko w'Igishushanyo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
- Dimensions & Packaging
- The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
- Tags
- Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
- Production Technology
- The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.
My mainly approach to the visual identity program are
1. Appropriate for an international public health organization
(credible, global, clean and safe)
2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)
3. Enables lockups with sponsorships and other partners
4. Timeless, distinctive and simple - Inspiration
- The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
- Project Duration
- The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
- Operation Flow
- The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
