Irrational Slice Kwerekana Amakuru mu Ishusho by Lu Zhao, Ruhe Zhang and Qi Wang

Irrational Slice Kwerekana Amakuru mu Ishusho by Lu Zhao, Ruhe Zhang and Qi Wang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Irrational Slice Kwerekana Amakuru mu Ishusho

by Lu Zhao, Ruhe Zhang and Qi Wang

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Irrational Slice Kwerekana Amakuru mu Ishusho

Irrational Slice ni umushinga wo kwerekana amakuru mu mwanya w'ibyerekezo bitatu (3D), utanga ibyavuye mu bushakashatsi. Amakuru avuye mu igerageza ry'ubwenge bugereranya uburyo abantu n'imashini bafata ibyemezo. Icyitegererezo cy'ibyerekezo bitatu cyubatswe hashingiwe ku miterere y'imitsi y'ubwonko (neurons). Porogaramu ya réalité augmentée (augmented reality) ituma icyo cyitegererezo kigaragara igihe poster yacapwe iskanwe. Ababireba bashobora kuzunguza icyitegererezo, bakongeza cyangwa bakagabanya ubunini bwacyo bakoresheje intoki, kugira ngo basome amakuru mu buryo bwinshi bwo kubireba. Intego ni ugushakisha uburyo bushya bwo kwitegereza no kohereza amakuru.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Irrational Slice Kwerekana Amakuru mu Ishusho ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Irrational Slice Kwerekana Amakuru mu Ishusho biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Irrational Slice Kwerekana Amakuru mu Ishusho ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on a variety of visual forms of expression, the information is established in three-dimensional space, and combined with AR technology to deliver multi-dimensional information. On the basis of better interaction, the audience can receive information more clearly by using three-dimensional space. The work aims to open up new ideas of information observation and provide more possibilities for exploring the interactive transmission of information design in the context of digital media art.
Tags: Information Design, Information Visualization, AR, 3D, Poster
Production Technology: Multimedia
Design Challenge: The difficulty lies in the balance between "clear transmission of information" and "better visual effect". During the creation process, I made many attempts, and finally chose to establish data visualization in 3D, hoping to explore new presentation ways of information design so as to find the best balance point. This is a new attempt, and we hope that this 3D presentation can strengthen the sense of connection between the viewer and the data, and make the transmission of information more effective.
Research: The integration of information is a very important part, and it is this data that sets the stage for our later creation. Analyzing the data takes up most of our upfront work, but it's essential. We built a 3D information model based on a large amount of research data, combined with the structure of brain neurons, with the ultimate purpose of exploring people's irrational cognition and judgment, as well as developing new ideas of information observation, so that readers can better understand information through stronger interactive mode.
Inspiration: Inspired by the fact that people's irrational choices are affected by multiple reasons, Seek inspiration from some common but overlooked normalcy in life. Focus on subjective, irrational, emotional moments or cognitive moments that we all have. This is why robots are chosen as the comparison item.The 3D information visualization model and poster were made based on the data obtained from the cognitive experiment of man-machine confrontation.
Project Duration: The project started in March 2020 in China and finished in June 2020 , and was exhibited in "The start of a long journey outstanding works by graduates of 2020 from key arts academics in China” of Hubei Institute of Fine Arts.
Operation Flow: By using AR software to scan pictures,3D information model appears, which can be controlled by fingers to zoom in and out, rotate, etc. So that viewers can read information from multiple angles and enhance interaction.
Team Members: Lu Zhao
Ruhe Zhang
Qi Wang
Xiaoying Li