Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki by Hankol - Ji Hao and Zhang XiaoMing

Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki by Hankol - Ji Hao and Zhang XiaoMing is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki

by Hankol - Ji Hao and Zhang XiaoMing

Client: HANKOL/Ji Hao/Zhang XiaoMing

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

Verify Award Status for #121965

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki

Umwandiko w'Igitabo: Hankol Liquor ni igenamigambi ry'ipaki y'inzoga ifite uburyohe bw'umuceri. Izina Hankol risobanura umuntu unywa inzoga mu bushishozi kandi anezerewe, bigaragaza umuco w'iyi izina ryibanda ku bantu. Icupa rigaragazwa n'imirongo ikomeye kandi yoroshye, naho ikirango kigaragara imbere. Imisusire y'ubwiza n'iy'ubusa bihuriza hamwe igishushanyo cy'uwashinze iki kigo mu mwanya w'ubusa, byibutsa intego yatumye iki kirango gishingwa. Ubuhanzi bwo kwandika mu buryo bw'Igishinwa hamwe n'ikimenyetso cyo kwemeza bikoreshwa mu miterere y'inyuguti kugira ngo hagaragazwe umuco w'iburasirazuba. Agasanduku k'inyuma gakozwe mu bikoresho bya EPP bitangiza ibidukikije.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hankol Liquor Igikorwa cy'Ibanze: Igenamigambi ry'Ipaki ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hankol means a person who drinks boldly and happily, which reflects the people-oriented spirit of brand.The design concept originates from "blind taste". Using positive and negative figures, the design skillfully integrates the founder's silhouette into the negative shape, and tells the spiritual essence of not forgetting the original intention. Chinese calligraphy and seal are used in the typeface to present the oriental cultural charm of sauce-flavour liquor.
Dimensions & Packaging: Outer box size 200mmx80mmx210mm
Tags: packaging
Production Technology: The outer packaging box uses environmentally friendly EPP materials
Design Challenge: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Research: Study the expression of the product itself, and then look for the possibility of glass modeling and collision with other materials
Inspiration: Hankol sauce-flavour liquor - cellar: strong and simple lines outline the shape of the bottle with the logo graphics presented on the front of the bottle with exquisite technology, expressing a stable and introverted product temperament.
Project Duration: Hankol liquor started in Shenzhen in early 2020, completed in Shenzhen in June 2020, and will be released in January 2021.
Operation Flow: The product packaging uses environmentally friendly and degradable materials. The difficulty lies in the combination of the face metal and the glass bottle body in the production packaging.
Team Members: HANKOL
Ji Hao
Zhang XiaoMing
Image Credits: Image all: Photographer Chen yue, 2020