Tinkoff Investment Ubukangurambaga bw'Amashusho by Egor Maraev

Tinkoff Investment Ubukangurambaga bw'Amashusho by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Filimi Competition Category.

BuronzeFilimi· 2022

Tinkoff Investment Ubukangurambaga bw'Amashusho

by Egor Maraev

Client: Blaster Studio

Igihembo cya A' Design Award cya Buronze Winner in Filimi Category

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Colors

The Design

About Tinkoff Investment Ubukangurambaga bw'Amashusho

Tinkoff Investment ni video y'ubukangurambaga ifite umunota n'ibice makumyabiri isobanura serivisi y'ishoramari rya banki. Iyi video igaragaza George Washington nk'umukinnyi w'ingenzi. Yicaye kuri sofa arya pizza, ananiwe kandi anebwa, kandi ahagarariye amafaranga. Iri shusho ridasanzwe rifite igitekerezo cy'ingenzi, ni uko amafaranga agomba kubikwa mu buryo bwiza no gukoreshwa neza kugira ngo akore. Iyi animation ihuza cel animation na cutout animation, bihujwe hifashishijwe ikoranabuhanga rya digital compositing. Iyi video yerekanwe cyane nka preroll mbere y'amashusho kuri interineti kandi igera ku kigero cyo hejuru cyo guhindura abareba kuba abakiriya.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Tinkoff Investment Ubukangurambaga bw'Amashusho ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Tinkoff Investment Ubukangurambaga bw'Amashusho biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Tinkoff Investment Ubukangurambaga bw'Amashusho ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin