Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango by Salvita Bingelyte

Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2021

Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango

by Salvita Bingelyte

Client: Salvita Design

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango

Book Text: Diplomatic Relations ni ikirango cyakorewe Ambasade y'u Budage i Vilnius. Iki gishushanyo gigereranya isano riri hagati y'u Buronde n'u Budage. Hafashwe ubwitozo mu bendera y'igihugu ifite amabara atatu, hakorwa udushushanyo tw'ibimenyetso by'ukuri bitatu kuri buri gihugu mu mabara y'ibendera ryacyo. Ibi bimenyetso bigenda nk'impande ebyiri zibangikanye, nk'inzira z'imodoka ya gari ya moshi zitandukana hanyuma zigasubira hamwe. Ibimenyetso by'ukuri bitukura bihujwe kugira ngo bigereranye ubucuti n'ubumwe. Ikimenyetso gifite amabara gishyirwa ku mbuga y'umweru kandi gishobora gukoreshwa ku mpapuro z'ibaruwa, kwamamaza hanze n'impano z'ibigo. Gusubiramo iki kimenyetso ku murongo bigira imiterere.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Diplomatic Relations Primary Function: Igishushanyo cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)