Longnanchun Gupakira Ibinyobwa by Manling Lin

Longnanchun Gupakira Ibinyobwa by Manling Lin is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

Longnanchun Gupakira Ibinyobwa

by Manling Lin

Client: Diga Creative Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Longnanchun Gupakira Ibinyobwa

Longnanchun ni igishushanyo cyo gupakira urukurikirane rw'ibinyobwa bikaze bya Baijiu byo mu Bushinwa. Iri rukurikirane rigizwe n'ibicuruzwa bitatu, byitwa umushoramari, uwashinze n'umuyobozi. Icupa kimwe kimwe gitwaje ikiremwa cy'imigani gifatwa mu bishushanyo bya kera by'i Dunhuang: ifarashi ifite amababa, inyoni Phoenix, n'igikona kirinda. Ibiremwa bitatu bigaragaza ubutwari, kuvuka bushya, n'uburinzi buhamye. Imisusire y'icupa ifashwe ku nzu y'umuziki ya pipa ikinwa n'umugeni w'ikirere wa Dunhuang, naho amabara akoreshwa yatoranyijwe mu bishushanyo bya kera nabyo. Icupa n'igihimba byakozwe mu bumba (ceramic), naho agasanduku kakozwe mu bumaso bwiza bwa acrylic.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Longnanchun Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Longnanchun Gupakira Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Longnanchun Gupakira Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Dimensions & Packaging: 156mm×156mm×340mm
Tags: Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology: Ceramic bottle, ceramic lid, acrylic box
Design Challenge: In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Research: The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration: Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Duration: 2020.05.15-2021.09.25
Operation Flow: Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"
Team Members: Manling Lin and Sheng Xie