From Caudat Igikoresho cyo Gupakira Ikawa by Vu Agency

From Caudat Igikoresho cyo Gupakira Ikawa by Vu Agency is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2021

From Caudat Igikoresho cyo Gupakira Ikawa

by Vu Agency

Client: From CauDat

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About From Caudat Igikoresho cyo Gupakira Ikawa

From Caudat ni sisitemu yo gupakira ikawa, ikorwa mu bipimo bya kilogaramu imwe, garama magana atanu (500g) na garama magana abiri na mirongo itanu (250g). Igishushanyo gisimbuza ishusho isanzwe y'imbuto z'ikawa n'ibishushanyo bifite insanganyamatsiko zishingiye ku mico ya kera ndetse n'ubuhanzi bwo gushushanya ku mubiri (tattoo) bwa Samoa. Amabara y'umuhondo n'umukara akoreshwa mu buryo bugenzuwe kugira ngo hagaragare itandukaniro nta kubabaza amaso. Umwanya utagira ibishushanyo utuma imiterere y'ipaki igaragara neza kandi yoroshye gusoma. Ipaki zicapwa hakoreshejwe uburyo bwa offset na flexography ku mpapuro, ku ifoili ya alumini no ku bipfundikizo bya pulasitiki. Intego ni ugutanga ipaki y'ikawa yoroshye kwibuka kandi yoroshye gusobanurira abandi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

From Caudat Igikoresho cyo Gupakira Ikawa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. From Caudat Igikoresho cyo Gupakira Ikawa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. From Caudat Igikoresho cyo Gupakira Ikawa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency