Umushinga Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga wa Fabiano Dalmacio ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Kwamamaza.
IfezaKwamamaza· 2021
Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga
Umukiriya: Rothco, part of Accenture Interactive
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Kwamamaza
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #122999Imigereranyo
Ibyerekeye Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga
Book Text: Full Moon ni ikamamaza ryakozwe ku mbuga nkoranyambaga rigenewe Guinness. Iri shusho ryashyizwe kuri Facebook na Instagram mu bikorwa (feeds) no mu nkuru (stories) mu ijoro rya Halloween muri 2020, igihe ukwezi kw'ubururu gukiri gake kwagaragaraga ku isi yose. Iri shusho ryakozwe binyuze mu kunoza no guhindura amafoto muri Adobe Photoshop. Amashusho y'ukwezi afite ubwiza buhambaye, amashusho y'ikirango n'imisusire y'ibyimyo bya bière byavanzwe mu byiciro (layers) kugira ngo bihimbe ishusho imwe. Intego kwari ukwinjira mu kiganiro cy'isi yose binyuze mu isano yoroshye hagati y'ukwezi na verre ya bière.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Full Moon Primary Function: Kwamamaza ku Mbuga Nkoranyambaga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
- Ibipimo n'Ipaki
- Facebook & Instagram feed/stories.
- Ibibazo Fatizo
- beer, Guinness, halloween, moon, Ireland
- Ikoranabuhanga ryo Guteza Imbere
- The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
- Ikibazo cy'Ishusho
- The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
- Ubushakashatsi
- Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
- Ibyatumye Habaho
- A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
- Igihe cy'Umushinga
- The project was developed in October 2020 in Dublin, Ireland.
- Uburyo bw'Imikorere
- The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours. - Abagize Itsinda
- Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
