Xphere Kuvugurura Indangagaciro y'Ikigo na Yibang Design and Xiner Zheng

Umushinga Xphere Kuvugurura Indangagaciro y'Ikigo wa Yibang Design and Xiner Zheng ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Xphere Kuvugurura Indangagaciro y'Ikigo

na Yibang Design and Xiner Zheng

Umukiriya: Yibang

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #123091

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xphere Kuvugurura Indangagaciro y'Ikigo

Xphere ni imiterere y'indangagaciro y'ikigo yakozwe ku bw'ikirango Rongxing. Izina Xphere rikomoka ku izina ry'ikirango cy'Ubushinwa Rongxing, risobanura "isanzure ry'iterambere". Iyi ndangagaciro ihuza ubusobanuro bw'izina ry'Ubushinwa n'izina ry'Icyongereza mu rurimi rumwe rw'igishushanyo. Ikimenyetso gishingiye ku miterere y'inyenyeri, kandi imicishwa ihuye ikoreshwa mu bimenyetso by'ikirango byombi, iby'Icyongereza n'iby'Ubushinwa. Amabara akomeye n'ibishushanyo bifite imbaraga bigaragaza urutonde rw'ibicuruzwa by'ikirenga. Ibintu byacapwe bikoresha impapuro z'uburemere zidasa neza (matte), naho ikarita y'ubucuruzi n'ikarita yo gushimira bifite ikirango cyashushanyijwe mu buryo bw'irangi rizamuka (embossed).

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Xphere Kuvugurura Indangagaciro y'Ikigo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Xphere Kuvugurura Indangagaciro y'Ikigo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Xphere Kuvugurura Indangagaciro y'Ikigo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Ibipimo n'Ipaki: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Ibibazo Fatizo: Xphere, Visual Identity, Commercial, Branding
Ikoranabuhanga ryo Guteza Imbere: Adobe Photoshop, Illustration, and InDesign.
Ikibazo cy'Ishusho: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Ubushakashatsi: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Ibyatumye Habaho: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Igihe cy'Umushinga: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Uburyo bw'Imikorere: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Abagize Itsinda: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Abafotoye: Yibang