Ifeza Amashusho · 2021
Platanus Primary Function: Ikimenyetso ranga isosiyete
- Igihembo cya A' Design Award cya Ifeza 2021 in Amashusho
- CLIENT: Pedro Panetto
- Estimated Number of Design Views: 41,598
- Verification code A56A2C748C · Verify this award
Colors
About Platanus Primary Function: Ikimenyetso ranga isosiyete
Book Text: Platanus ni ikimenyetso ranga isosiyete cyahimbiwe ibiro by'ubuvuzi bw'indwara zo mu mutwe, bifite uburyo bwa muntu mu gutanga ubuvuzi. Iryo zina rirebana n'igiti cya platanus kiri ku kirwa cya Kos, aho Hippocrates yigishirizaga ubuvuzi abaganga ba mbere. Iki kimenyetso gihuza inkingi y'Abagiriki, imiterere y'igiti, amababi, imbuto, amashami n'isaha y'umusenyi, byashushanyijwe hakoreshejwe umurongo umwe uhoraho. Imyandikire yakozwe ku buryo bwihariye ku bw'iyi marika kandi ikurikiza ingano z'iki kimenyetso. Amashusho, ibishushanyo n'ibikoresho byo kwandikaho birangiza ururimi rushushanyije ruhuye neza.
About the Igihembo cya A' Design Award cya Ifeza
Platanus Primary Function: Ikimenyetso ranga isosiyete ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Platanus Primary Function: Ikimenyetso ranga isosiyete biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Platanus Primary Function: Ikimenyetso ranga isosiyete ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
- Production Technology
- The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
- Design Challenge
- The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
- Research
- The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
- Inspiration
- On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
- Operation Flow
- The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.
