I Love You From Afar Imibano by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Imibano by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Kwamamaza Competition Category.

BuronzeKwamamaza· 2021

I Love You From Afar Imibano

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Igihembo cya A' Design Award cya Buronze Winner in Kwamamaza Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Imibano

Mu ntango y'icyorezo, igihe abantu bose muri Chili bari mu gukato, amaduka yose ya Miniso yari afunze, kandi kugira ngo bakomeze ubwizerane n'abakiriya babo, ubukangurambaga "Ndabakunda Kure" bwashyizweho, bukozwe 100% kuri interineti butanga ibitekerezo ibihumbi yo gushimisha abakiriya mu gihe bari bafunze.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

I Love You From Afar Imibano ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. I Love You From Afar Imibano biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. I Love You From Afar Imibano ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax