Clatoz Ibishushanyo bya Clatoz by Yoonje Yang

Clatoz Ibishushanyo bya Clatoz by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2021

Clatoz Ibishushanyo bya Clatoz

by Yoonje Yang

Client: Clatoz

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Clatoz Ibishushanyo bya Clatoz

Clatoz ni urukurikirane rw'ibishushanyo bigaragaza uko abantu batandukanye biyumva binyuze mu miterere n'amabara. Ibi bikorwa bikorwa hakoreshejwe uburyo butandukanye bw'igishushanyo (mixed media), mu ngano ebyiri: santimetero 24 kuri 17, ndetse na santimetero 29.7 kuri 21. Ibara rifite icyo risobanura mu buryo bw'ubuzima bw'umuntu, urugero nk'ibara ritukura rigaragaza urukundo cyangwa ishyaka, naho ibara ry'ubururu rigaragaza amahoro. Amabara y'umukara asobanura isi y'umutima itagaragara ku muntu udashaka kuvuga. Imiterere yubatswe mu ngeri nyinshi igaragaza uko ibyiyumvo bigenda birushaho kugorana. Ibishushanyo bigaragazwa mu ngoro z'ubuhanzi, aho buri gishushanyo gishobora kuba igikoresho cyo gutangiza ikiganiro.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Clatoz Ibishushanyo bya Clatoz ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Clatoz Ibishushanyo bya Clatoz biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Clatoz Ibishushanyo bya Clatoz yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016