Ifeza Amashusho · 2021
Fondazione Alinari Primary Function: Ikimenyetso cy'Ikirango
by Frush Design
- Igihembo cya A' Design Award cya Ifeza 2021 in Amashusho
- CLIENT: Frush | Creative studio
- Estimated Number of Design Views: 41,261
- Verification code 294781CDA5 · Verify this award
Colors
About Fondazione Alinari Primary Function: Ikimenyetso cy'Ikirango
Fondazione Alinari ni ikimenyetso cy'ikirango cyakoreweho Fondazione Alinari per la Fotografia, urwego rusange rwashinzwe i Florence rushinzwe kubungabunga, gucunga no guteza imbere amakoleksiyo y'amafoto ya Alinari. Iki kimenyetso cyubatswe hakoreshejwe inyuguti ntoya A, isobanura ijisho rya kamera, ikanakora nk'ikadiri y'amafoto aturuka mu bubiko bw'amateka. Inyuguti zishushanyije uburyo bwo gukora ibishushanyo n'ibara ry'umukara n'umweru bigaragaza urumuri n'igicucu. Iyi sisitemu ikoreshwa ku bicapwa, amatike, amakatalogi, ibicuruzwa n'urubuga rwa interineti.
About the Igihembo cya A' Design Award cya Ifeza
Fondazione Alinari Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fondazione Alinari Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fondazione Alinari Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Dimensions & Packaging
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Tags
- brand design, merchandising, print materials, visual identity
- Production Technology
- Brand design and visual identity and language.
- Design Challenge
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Research
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Inspiration
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Project Duration
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Operation Flow
- It's a brand identity project to identificate a new public subject.
- Patents
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
