Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango by Daisuke Kobayashi

Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2021

Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango

Kairi Murakami ni ivugurura ry'umwihariko w'ikirango ryakorewe hoteri iri ku kirwa cya Iki, mu ntara ya Nagasaki, mu Buyapani. Ikimenyetso gishingiye ku nyuguti ya kanji Ichi, ifite imiterere y'umurongo umwe utambitse, kandi igaragara mu izina rya hoteri. Uyu murongo kandi utwibutsa ukuntu abashyitsi babona ikiyaga cya Yunomoto, ari na ryo shusho ya mbere abashyitsi babona bageze. Ikirango kigizwe n'imirongo igororotse hamwe n'imizenguruko, bigaragaza ubwiza n'ubushobozi bw'ubutaka budasanzwe kandi buzibukwa. Amabara akoreshejwe agaragaza impinduka z'amabara nk'uko umuraba w'izuba ugenda ugwa. Uyu mwihariko w'ikirango wakoreshejwe ku bimenyetso by'inzu nkuru, ku makarita y'ubucuruzi ndetse no ku mpapuro z'ibaruwa, bigaragaza hoteri nk'urugo rwa kabiri ku bashyitsi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Kairi Murakami Kwongera Gushushanya Umwihariko wa Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi