Oliveira Almeida Umwirondoro w'Ikiranga na Ricardo Filipe Lopes da Silva

Umushinga Oliveira Almeida Umwirondoro w'Ikiranga wa Ricardo Filipe Lopes da Silva ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2022

Oliveira Almeida Umwirondoro w'Ikiranga

na Ricardo Filipe Lopes da Silva

Umukiriya: Oliveira de Almeida Advogados

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

10,435

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126100

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Oliveira Almeida Umwirondoro w'Ikiranga

Kugira inshingano yo kurengera impamvu nziza no gukusanya ibimenyetso by'amategeko by'agaciro kugira ngo hatangwe ibisubizo bifatika ku bakiriya, bisaba gutunganya neza no guhindagurika. Ikiranga cyerekana ibi bikorwa byose neza kandi gisumba umwirondoro ugaragara gusa. Guhindura ikimenyetso kuba igikoresho cy'ibiro ntabwo bifasha gusa mu gutunganya inyandiko ahubwo bifasha kandi ikiranga kwibukwa n'abakiriya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Oliveira Almeida Umwirondoro w'Ikiranga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Oliveira Almeida Umwirondoro w'Ikiranga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Oliveira Almeida Umwirondoro w'Ikiranga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: As a defender of righteous causes, the firm has the mission to put invaluable legal evidence together in order to bring effective solutions to customers. To better depict the brand values, the logo combines a necktie that represents nobility and a paper clip that not only fulfills its primary function of holding paper together but symbolizes order. These elements are present in lawyers 'daily lives, and turning them into a day-to-day device will help the brand stick to clients' memory.
Ibipimo n'Ipaki: Tie-shaped clip in solid Brass - 8 mm (width) x 30 mm (height)
For the stationery, Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Ibibazo Fatizo: law, order, tradition, lawyers, law firm, brand, paper clip,
Ikoranabuhanga ryo Guteza Imbere: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The logo design was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK, and Pantone colours. The Tie-shaped clips were crafted in solid brass.
Ikibazo cy'Ishusho: One of the challenges was to bring unexpected symbols from the law and order environment to life for a physical experience, without losing the classic feel. To depict the name of the firm and tie it together with the activities of the lawyers, I dug into the etymology of Oliveira de Almeida to extract the right colour palette. This gave the final touch to the brand identity.
Ubushakashatsi: Besides the research on how the public perceives law firms. The colour scheme was carried out based on the etymology of the firm's name. Oliveira simply means Oliveira which contains a wide range of green colours, from dark to light tones. On the coats of arms, it is the symbol of peace and victory. About Almeida, this comes from the Arabic terms the meaning al, table meaning maida. In the geographical sense, it means something like a plateau or flat soil which contains earthy colours.
Ibyatumye Habaho: The idea emerged from observing the daily responsibilities of a lawyer, constituting a fundamental principle of advising clients wisely. Interpret laws and apply them to specific cases, gather evidence for a case, search public records and other legal records. These processes require a lot of organizational discipline to collect the paperwork orderly or to change specific documents whenever necessary. So, nothing is more suitable than a paper clip.
Igihe cy'Umushinga: February 2020 to April 2020 in Curitiba, Brazil
Uburyo bw'Imikorere: In general, law firms tend to use symbols extensively such as the scales of justice, swords, or anything that involves classic architectural elements. And to stand out from the competition surged the idea of creating something that goes beyond these symbols and visual identity. Thus, the fabrication of the tie-shaped clip came to life in order to invite the client to have a practical experience with the brand. On the of it, the color palette applied to all media and office tools reinforces the appearance of the brand in such a way that the target audience will recognize it in the absence of the logo.
Abafotoye: Image 5: Photographer Luke Michael, Angel holding round wreath statue, 2017.