Rock Language Fonts Ubwoko bw'Inyuguti by Yilin Wang

Rock Language Fonts Ubwoko bw'Inyuguti by Yilin Wang is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2025

Rock Language Fonts Ubwoko bw'Inyuguti

by Yilin Wang

Client: Communication University Zhejiang

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rock Language Fonts Ubwoko bw'Inyuguti

Rock Language Fonts ni ubwoko bw'inyuguti bushingiye ku mashusho y'amabuye ya Kera yo ku Musozi wa Helan. Ubushakashatsi ku mashusho y'amabuye yagaragaje imiterere isa n'inyuguti zigezweho. Iyi miterere yasukuwe kandi ihuzwa mu buryo bumwe bw'inyuguti busanzwe. Ubu bwoko bw'inyuguti bugumana imiterere y'ibinyabuzima n'itandukaniro ry'imashusho y'umwimerere mu gihe bugikomeza gusomeka neza. Ingano y'inyuguti irashobora guhindurwa bitewe n'aho zikoreshejwe. Iyi shusho igaragaza ubuhanzi bwa kera bw'amabuye nk'ururimi rusangiwe mu kureba, ihuza ibimenyetso bya kera n'ubugeni bw'ubuyobozi bugezweho hamwe n'itangazamakuru rigezweho.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Rock Language Fonts Ubwoko bw'Inyuguti ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Rock Language Fonts Ubwoko bw'Inyuguti biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Rock Language Fonts Ubwoko bw'Inyuguti ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity.

This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Dimensions & Packaging: The size of the system will also change according to the change of the use scenario
Tags: Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology: Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge: In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Research: Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration: From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Project Duration: The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow: This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Image Credits: Image #1 designer: Mengsheng Wang Ruilin Wang
Image #2 designer: Meitong Yu
Image #3 designer: Jie li
Image #4 designer: Shitong Yu
Image #5 designer: Jiarong Li