Tsubasa.Y Guhuza Ikirango by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2022

Tsubasa.Y Guhuza Ikirango

by Siwei Lai

Client: Tsubasa.y

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Verified Award Winner

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Colors

The Design

About Tsubasa.Y Guhuza Ikirango

Tsubasa.Y ni iduka ryitorewe imyambaro ya kera, mu nkombyi z'imyambaro y'ibihe bitandukanye, rishakisha uburyohe bwihariye bw'ubwigenge butandukanye, bukomeza kugerageza no guhuza, bigatanga ijwi ry'imyambarire rishya ritigeze ribonwa n'iki gisohoro, nk'izina rya Tsubasa (ibaba), rikayobora ishyari rya kera mu kuguruka mu myambaro itandukanye ifite imiterere n'inkuru zihariye. Iyi mikorere irimo ibiranga iduka, gupakira, n'igishushanyo cyo gucapa.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Tsubasa.Y Guhuza Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tsubasa.Y Guhuza Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tsubasa.Y Guhuza Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release