Auspicious Beast Graphic Patterns by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Graphic Patterns by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

Auspicious Beast Graphic Patterns

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Auspicious Beast Graphic Patterns

Auspicious Beast ni urukurikirane rw'amashusho yanditswe n'intoki agenewe ibicuruzwa by'abaguzi. Uru rukurikirane rwerekana ibinyabuzima bine by'amahirwe biva mu muco gakondo w'Abashinwa: ifi (carp), inyoni ndende (crane), intare, na kylin, bihagarariye amahirwe, ubuzima burebure, umutekano, n'amahirwe meza. Buri shusho ihuza imigenzo gakondo n'ibintu bigezweho. Amabara akungahaye, avuye mu miti isukuye ikoreshwa mu gushushanya gakondo k'Abashinwa, agaragaza buri shusho y'inyamaswa. Ubuhanzi bw'inyuguti zikomeye zanditswe mu wino umukara buherekeza aya mashusho. Uru rukurikirane rugamije kongera kwibutsa umuco gakondo w'Abashinwa no gusangira ibyifuzo byiza.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Auspicious Beast Graphic Patterns ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Auspicious Beast Graphic Patterns biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Auspicious Beast Graphic Patterns ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release