Ifeza Amashusho · 2022
Mamba Chiliast Primary Function: Ikimenyetso cy'Ikirango
by Sxdesign
- Igihembo cya A' Design Award cya Ifeza 2022 in Amashusho
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Primary Function: Ikimenyetso cy'Ikirango
Book Text: Mamba Chiliast ni ikimenyetso cy'ikirango cyahangiwe umuryango w'urukino rwa basketball washinzwe n'abakunzi ba Mamba Mentality. Iki kimenyetso gihuza abanyamuryango binyuze mu bikorwa bya basketball kandi kibaha umutima wo kwiyumva ko ari abanyamuryango, ishema n'itandukaniro. Ikirango gikoresha imiterere y'inyenyeri ifite impande esheshatu nk'urufatiro rwacyo rugaragara, rushinzwe n'inyuguti M na C zihujwe. Ijisho rishyizwe hagati mu buryo bugaragara rigereranya Mamba. Iyi nyenyeri ifite impande esheshatu izana ibitekerezo bihuriweho by'ukwemera, imiteguro n'imbaraga. Ikirango gishobora gucapwa, kudodwa cyangwa gukorwa mu buryo bw'injection molding mu ngano nyinshi.
About the Igihembo cya A' Design Award cya Ifeza
Mamba Chiliast Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mamba Chiliast Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mamba Chiliast Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
