Memory of Jiangnan Umumaro w'Ibanze: Poster by Yi Wu and Yanghua Yao

Memory of Jiangnan Umumaro w'Ibanze: Poster by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Memory of Jiangnan Umumaro w'Ibanze: Poster

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Umumaro w'Ibanze: Poster

Umwandiko w'Igitabo: Memory of Jiangnan ni poster ishingiye ku isiganwa ry'umuvugo gakondo w'Ubushinwa. Igishushanyo gikoresha ibiranga inyandiko z'amagufwa y'ubuhanuzi n'inyuguti z'ikimenyetso (seal script), bigahindurwa mu bishushanyo byoroshye kandi bigaragara neza. Ibintu gakondo byahinduwe mu buryo bw'ishusho, bisenywa kandi bigasubizwamo ubuzima bushya, hakoreshejwe ubugeragezwa bw'imiterere y'ibisobanuro bitatu ku ndemyi z'inyuguti. Poster yakozwe binyuze mu buryo bwa mudasobwa (digital printing) kandi ifite ingano ya santimetero 70 na 100. Intego ni ukugaragaza ubwiza bw'umuco wa Jiangnan, inyuguti z'Ubushinwa, n'umuvugo gakondo ku bareba bo mu mahanga.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Memory of Jiangnan Umumaro w'Ibanze: Poster ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Memory of Jiangnan Umumaro w'Ibanze: Poster biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Memory of Jiangnan Umumaro w'Ibanze: Poster yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO