Reconstruct Umurongo w'Ibiporositeri by Haku Wang

Reconstruct Umurongo w'Ibiporositeri by Haku Wang is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Reconstruct Umurongo w'Ibiporositeri

by Haku Wang

Client: Common Space

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Umurongo w'Ibiporositeri

Reconstruct ni itsinda ry'amaposita yateguwe kugira ngo yongere ubufatanye mu muryango. Iposita ya mbere ikoresha uburyo bwo kwuzuza no gushyira hejuru amashusho kugira ngo yerekane umuntu ufite amahangayika. Iya kabiri ikora imiterere y'agasanduku nk'ikimenyetso cya kamera ifata igihe cy'impinduka. Iya gatatu yongera gushushanya imiterere ya Gambiered Canton Gauze Zongzi hifashishijwe imirongo n'amashusho asa n'urukiramende, kandi iyi mirongo yerekana kandi umubano uri hagati y'abantu. Amaposita yacapwe ku mpapuro y'ingano A2 kandi yiteguriye kandi kugaragazwa mu buryo bwa digitale ndetse n'ibisobanuro bigenda (animation) kuri imbuga nkoranyambaga.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Reconstruct Umurongo w'Ibiporositeri ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Reconstruct Umurongo w'Ibiporositeri biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Reconstruct Umurongo w'Ibiporositeri yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.