Marathon T-Shirt Ibishushanyo Mbonera by Chika Kakazu

Marathon T-Shirt Ibishushanyo Mbonera by Chika Kakazu is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Marathon T-Shirt Ibishushanyo Mbonera

by Chika Kakazu

Client: Chika Kakazu

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #133545

View at A' Design Award Press Release Award Badge

Colors

The Design

About Marathon T-Shirt Ibishushanyo Mbonera

Nka serivisi yo gushima abiruka muri marato, amashusho yumwimerere yarateguwe kandi atangwa nkibirango byohereza ubushyuhe kugirango habeho imwe muma T-shati yabugenewe kuri cafe muri Tokiyo. Kugira ngo bibe impano itazibagirana kubiruka baturutse impande zose z'isi, amashusho yagaragaye ku Buyapani no ku nsanganyamatsiko ya marato nka Mt. Fuji, ikarita y'Ubuyapani, origami, inkweto ziruka, n'abiruka muri marato.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Marathon T-Shirt Ibishushanyo Mbonera ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Marathon T-Shirt Ibishushanyo Mbonera biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Marathon T-Shirt Ibishushanyo Mbonera yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To design original icons & create one of a kind T-shirt for the marathon runners as a complimentary gift service at a cafe in Tokyo, Japan. (all of the marathon attendees get T-shirts and they can apply the target/or finish time and icons of their favorite selections to their T-shirts.) The purpose of this T-shirt customization event is to create a special reward for marathon runners, and to increase the awareness of the cafe.
Dimensions & Packaging: Each icon size is approximately around 30-40mm width/height.
Tags: Icons, Design, T-shirt Design, Graphic Design
Production Technology: The designs were made in Adobe Illustrator and Adobe Photoshop. All of the icons are created as a shimmer/metallic heat transfer labels so that we could apply these heat transfer labels to the T-shirt at the event.
Design Challenge: Many Japanese brands are creating lots of Japan-theme designs to attract global tourists, so it was very challenging not to be the same designs/styles that have been released already.
Research: First, I researched the keyword of Tokyo and Marathon, then came up with 3 different concept ideas (Mini Lifestyle, Minimal Japan, and Pixel Japan).
Inspiration: I tried to keep consistent with the concept of marathon, runner, and Tokyo in this minimal icons. All of the icons had to relate to these 3 concepts.
Project Duration: Proposal submitted in Feb 13th, 2019, and executed the event in Feb 28 - March 4th, 2019 in Tokyo, Japan.
Operation Flow: Marathon runners were not only coming from Japan, but also worldwide. To be able to make the design attractive for global marathon runners, I focused on the the design as simple yet intelligible as possible.
Team Members: Designer: Chika Kakazu
Designer: Krisakorn Tantitemit