Dragon Boat Festival Packaging Agasanduku k'Impano by ShenZhen XiShang Boutique Packing Co., Ltd

Dragon Boat Festival Packaging Agasanduku k'Impano by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Dragon Boat Festival Packaging Agasanduku k'Impano

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Boat Festival Packaging Agasanduku k'Impano

Ipfunyika ry'Umunsi Mukuru wa Dragon Boat ni agasanduku k'impano gakozwe ku bw'umunsi mukuru w'Abashinwa wa Dragon Boat. Agasanduku ko hanze gafite ishusho y'ikiyoka, hakoreshejwe amababi ya mugwort agaragaza umubiri naho impekeshi z'amababi y'urubingo zigakora ibinya. Agasanduku ko imbere kagaragaza ibiyoka bibiri bifashe zongzi, ikimenyetso gisobanura amahirwe menshi mu muco w'Abashinwa. Iyo umupfundikizo uzamuwe, impande enye z'agasanduku ko imbere zishirwa hasi bitewe n'imbaraga rukuruzi, nk'umwenda uzamuka. Agasanduku gakozwe mu mpapuro zubaha ibidukikije zifite ubuhanzi bw'urupapuro rufite ibipimo bitatu hamwe n'impapuro zishyizwe ku zindi mu byiciro. Igishushanyo gitanga ubutumwa bw'ifuzo ry'ubuzima bwiza n'amahirwe.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Dragon Boat Festival Packaging Agasanduku k'Impano ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Dragon Boat Festival Packaging Agasanduku k'Impano biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Dragon Boat Festival Packaging Agasanduku k'Impano ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimensions & Packaging: 475mm X 213mm X 130mm
Production Technology: Eco-friendly paper and 3D paper carving techniques
Design Challenge: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Research: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiration: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Project Duration: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Operation Flow: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu