Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake by ShenZhen XiShang Boutique Packing Co., Ltd

Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

24,634

Verified Award Winner

Verify Award Status for #134174

View at A' Design Award Press Release Award Badge

Colors

The Design

About Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake

Kuguruka ku Kwezi ni agasanduku k'impano kagenewe amag 芋 y'ukwezi (moon cakes). Ipfundikizo rifite ishusho y'itara ry'ingoro ry'umuco gakondo w'Abashinwa. Amashusho y'uruziga ashingiye ku migani y'Abashinwa kandi arimo Urukwavu rwa Yade (Jade Hare), Ingoro y'Ukwezi n'aba Apsaras bo mu mashusho yo ku nkuta za Dunhuang. Imiterere y'ibice byinshi ifite ubugari, uburebure n'ubujyakuzimu hamwe n'uburyo bwo gukata (die-cutting) byongera ubujyakuzimu mu maso. Iyo amag y'ukwezi amaze gukurwamo, uruziga rwa LED ruri mu ntangiriro rushobora gucanwa, kandi agasanduku ka PVC kabonerana n'agasanduku ko hanze gafite imyenge bishobora gusubizwamo, bigahindura agasanduku itara ryo kurimbisha.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Flying to the Moon Primary Function: Agasanduku k'Impano ka Moon Cake ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
Dimensions & Packaging: 145mm X 145mm X 300mm
Production Technology: The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
Design Challenge: The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
Research: The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
Inspiration: It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
Project Duration: This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
Operation Flow: After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu