My Moonfly Primary Function: Agasanduku k'Impano by ShenZhen XiShang Boutique Packing Co., Ltd

My Moonfly Primary Function: Agasanduku k'Impano by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2022

My Moonfly Primary Function: Agasanduku k'Impano

by ShenZhen XiShang Boutique Packing Co., Ltd

Client: ShenZhen XiShang Boutique Packing Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About My Moonfly Primary Function: Agasanduku k'Impano

Book Text: My Moonfly ni agasanduku k'impano kagenewe amakeke y'ukwezi (moon cakes) atangwa mu Muhango w'Umwaka wo Hagati mu Mpeshyi (Mid-Autumn Festival). Iri gishushanyo rigaragaza Ingoro y'Ukwezi yo mu migani ya kera y'Abashinwa, hamwe n'ibiraro n'amazu byakozwe mu buhanga bwo kuba impapuro mu buryo bw'imbibi nyinshi zifite ibipimo bitatu (three-dimensional). Urumuri ruri imbere mu kwezi rumurika runyura mu mbibi zabajwe, bigatanga ishusho ihinduka y'urumuri n'igicucu. Aka gasanduku gafata amakeke y'ukwezi atandatu hamwe n'agasanduku gafite amafork n'imbugita. Hakoreshejwe impapuro zitangiza ibidukikije, hifashishijwe gukurura no gushyiramo izahabu. Gafite ubugari bwa milimetero 242 kuri 242 kuri 75, aka gasanduku gashobora kubikwa nk'umutako umurika ku myanya cyangwa ku meza.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

My Moonfly Primary Function: Agasanduku k'Impano ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. My Moonfly Primary Function: Agasanduku k'Impano biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. My Moonfly Primary Function: Agasanduku k'Impano ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
Dimensions & Packaging: 242x242x75mm
Production Technology: It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
Design Challenge: The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
Research: The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
Inspiration: It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
Project Duration: This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
Operation Flow: Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
Team Members: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu