Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti by Meng Shenhui

Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Amashusho Competition Category.

IfezaAmashusho· 2022

Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Igihembo cya A' Design Award cya Ifeza Winner in Amashusho Category

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Colors

The Design

About Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti

Book Text: Cloud Mountain Type ni ubwoko bw'inyuguti bwahumekewe n'imisozi y'ibicu n'igihu bya Zhang Jiajie ndetse n'amashusho ya kera y'Abashinwa yerekana ibidukikije. Uburyo inyuguti zishushanyijemo buhuza amashusho gakondo y'Abashinwa y'ibicu n'imisozi hamwe n'imiterere y'inyuguti z'Ikilatini. Buri nyuguti irashushanywa n'intoki hanyuma igasukurwa hakoreshejwe porogaramu ya mudasobwa ikora ku mashusho, kandi ubu bwoko bw'inyuguti bushobora gukoreshwa ku ngano zitandukanye. Iyo urebye hafi cyane, ibisobanuro birambuye biba byiganje maze inyuguti igahinduka igoye kumenyekana, nk'uko imiterere y'umusozi idashobora kugaragara uri ku mpinga yawo.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cloud Mountain Type Primary Function: Igishushanyo cy'Inyuguti ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui