Crcrta Umwihariko w'Ikigo (Corporate Identity) na Zilong Chen and Chao Yang

Umushinga Crcrta Umwihariko w'Ikigo (Corporate Identity) wa Zilong Chen and Chao Yang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2022

Crcrta Umwihariko w'Ikigo (Corporate Identity)

na Zilong Chen and Chao Yang

Umukiriya: Communication University of Zhejiang

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #135411

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Crcrta Umwihariko w'Ikigo (Corporate Identity)

Crcrta ni umwihariko w'ikigo washyizweho ku bw'Ikigo cy'Ubushakashatsi cya Radiyo na Televiziyo mu Bushinwa, ikigo cya Leta. Ikirango (logo) gihuza amashusho n'inyandiko. Amabara akoreshwa ni amabara atatu y'ibanze ya televiziyo, ari yo umutuku, icyatsi n'ubururu. Ikimenyetso cya kamera gikozwe n'ibishushanyo bitatu by'imiterere. Uduce twombi tw'urukiramende (rectangles) twerekana ibikoresho byo kuyungurura (filters) hamwe n'impapuro zikoreshwa mu nganda za radiyo na televiziyo. Igishushanyo cy'agatatu (triangle) kigereranya ilensi cyangwa impuruza (speaker). Inyuguti CRCRTA zinyura mu gishushanyo uhereye ibumoso ugana iburyo kugira ngo zerekane igitekerezo cy'itumanaho. Uyu mwihariko ntabwo ugira ingano ihamye kandi ushobora guhindurwa ku buringanire bukwiye kugira ngo ubashe gukoreshwa ku bitangazamakuru bitandukanye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Crcrta Umwihariko w'Ikigo (Corporate Identity) ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Crcrta Umwihariko w'Ikigo (Corporate Identity) biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Crcrta Umwihariko w'Ikigo (Corporate Identity) ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Ibipimo n'Ipaki: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Ibibazo Fatizo: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Ikoranabuhanga ryo Guteza Imbere: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Ikibazo cy'Ishusho: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Ubushakashatsi: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Ibyatumye Habaho: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Igihe cy'Umushinga: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Uburyo bw'Imikorere: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Abagize Itsinda: Designer:Chen Zilong and Creative Director:Yang Chao