Li Beer Gupfunyika Byeri na China Resources Snow Breweries

Umushinga Li Beer Gupfunyika Byeri wa China Resources Snow Breweries ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2022

Li Beer Gupfunyika Byeri

na China Resources Snow Breweries

Umukiriya: China Resources Snow Breweries

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

61,282

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #136752

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Li Beer Gupfunyika Byeri

Li ni igishushanyo cyo gupfunyika impano ya byeri. Icupa ry'ikirahure rikura ishusho yaryo ku cupa ry'ibumba rya Shuang-Er-Ni-Yu ryacukuwe ahahoze umuco wa Yangshao. Ibishushanyo bibazwe hejuru yaryo bisa n'imiraba y'amazi gakondo n'imirongo y'amafi. Ubuhanga bwo gutubura (embossing) bwakoreshejwe ku gipfunyika, bityo imiterere yabwo ishobora kumvikana iyo ukoze ku ntoki. Amashusho meza n'inyuguti za kera byongeraho ubwiza bw'amateka. Igipfunyika gifungurwa mu gutanyagura agapfundikizo ko hejuru. Iki gishushanyo cyubahiriza amateka ya kera yo gucunda byeri mu Bushinwa n'uburyo gakondo bw'Abashinwa bwakoreshejwe mu gukora byeri iri imbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Li Beer Gupfunyika Byeri ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Li Beer Gupfunyika Byeri biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Li Beer Gupfunyika Byeri itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Ibipimo n'Ipaki: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Ikoranabuhanga ryo Guteza Imbere: The bottle is made of glass.
Ikibazo cy'Ishusho: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Ubushakashatsi: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Ibyatumye Habaho: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Igihe cy'Umushinga: The project started in 2020 and finished in June, 2021.
Uburyo bw'Imikorere: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.