Lay's Love Ibirori by'Ifunguro Ryihuse by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2022
Lay's Love Ibirori by'Ifunguro Ryihuse
by PepsiCo Design and Innovation
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
Verified Award Winner
Verify Award Status for #137230The Design
About Lay's Love Ibirori by'Ifunguro Ryihuse
Lay's Love ni igishushanyo cy'ipaki cyakozwe ku bwoko bubiri bw'ibiryo byihuse byihariye mu Buhinde, Lay's Herby Crush na Lay's Cheesy Love. Buri paki igaragaza ikiganza gifashwe mu buryo bw'igice cy'umutima, bityo paki ebyiri zishyizwe hamwe ku ruhande zikuzuza umutima, zikanahuza uburyohe bubiri. Inyandiko nziza yanditswe mu buryo bw'ubugeni iri hagati ya paki ivuga izina ry'uburyohe. Inyuma ya buri gishushanyo cy'ikiganza harimo ibimenyetso by'abakundana bigenda ku nkombe y'inyanja, ibiti by'imikindo n'ibicu byoroshye. Iyi mirimo y'amabara menshi yakozwe kugira ngo yerekane ubucuti n'urukundo mu bakiriya bakiri bato.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Lay's Love Ibirori by'Ifunguro Ryihuse ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lay's Love Ibirori by'Ifunguro Ryihuse biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lay's Love Ibirori by'Ifunguro Ryihuse ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay’s introduced two new exciting, limited edition flavors - Lay’s Herby Crush and Lay’s Cheesy Love - in the run up to Valentine’s Day 2021 to make the celebrations an ‘affair to remember’.
- Inspiration
- Designed to celebrate relationships, friendship, and love for the youth of today, each pack depicted a hand poised in a half-heart shape, ready to be met with its counterpoint flavor in order to complete the picture. The colorful packs were designed to be flavor-forward, donning a bold script in the center of the bag. Behind each hand illustration, you will find silhouettes of couples strolling on the beach, palm trees and dreamy clouds, all evoking a romantic atmosphere.
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