Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa by PepsiCo Design and Innovation

Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2022

Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa

by PepsiCo Design and Innovation

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa

Umwandiko w'Igitabo: Kampanye ya Lay's Smiles ni igishushanyo cy'igipfunyika cy'ibiribwa cyasohotse muri Site ya Rusiya. Isura nini y'umuseke ni kimwe mu bintu by'ingenzi bigaragara kuri buri gapaki. Igipfunyika kigumana imiterere ya Lay's izwi n'amabara agaragaza uburyohe bw'igicuruzwa. Ubufatanye butangwa ku Gahunda ya Best Buddies Foundation nabwo bugaragazwa kuri gapaki. Ruble imwe itangwa ku gahunda kuri buri gapaki iguzwe. Intego ni ugusangira ubutumwa bwiza no kugaragaza ko iyi brand ifite intego nziza.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lay's Smiles Campaign Igikorwa cy'Ibanze: Igipfunyika cy'Ibiribwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release