Icyuma Ipaki · 2022
Mirinda Vintage Special Edition Igikorwa Nyamukuru: Ipaki y'Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cy'icyuma 2022 in Ipaki
- Estimated Number of Design Views: 22,607
- Verification code 1B09FAEC40 · Verify this award
Colors
About Mirinda Vintage Special Edition Igikorwa Nyamukuru: Ipaki y'Ibinyobwa
Umwandiko w'Igitabo: Mirinda Vintage Special Edition ni igishushanyo cy'ipaki y'icyuma cy'inzoga zoroheje. Itike ishyira ikirango cyagenewe umumaro w'icunga hagati, hamwe n'izina Mirinda ryanditswe mu nyuguti zizengurutse, zisa n'uduce twuzuye umwuka, zitandukanye n'ubwoko bw'ikirango busanzwe kigezweho. Amacupa y'ikirahure akoreshwa kugira ngo icyo kinyobwa gikomeze kugaragara, naho ipfundo ryera ryoroshye rikuzuza isura ya kera. Iyi mikorere ihuza ibimenyetso bya kera by'ikirango n'imisusire igezweho yoroheje. Ibisohokamo ni ipaki yo gukusanya igenewe abaguzi bakiri bato ndetse n'abantu basanzwe bazi iki kirango.
About the Igihembo cya A' Design Award cy'icyuma
Mirinda Vintage Special Edition Igikorwa Nyamukuru: Ipaki y'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mirinda Vintage Special Edition Igikorwa Nyamukuru: Ipaki y'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mirinda Vintage Special Edition Igikorwa Nyamukuru: Ipaki y'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
