Icyuma Ipaki · 2022
Lay's Flavor Swap Influencer Kit Igikoresho cy'Ibiribwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cy'icyuma 2022 in Ipaki
- Estimated Number of Design Views: 20,209
- Verification code 74D70DB183 · Verify this award
Colors
About Lay's Flavor Swap Influencer Kit Igikoresho cy'Ibiribwa
Lay's Flavor Swap Influencer Kit ni igishushanyo cy'ibipfunyika by'ibiribwa cyakozwe ku bw'ikiganiro cy'igihe cy'impeshyi cyazanye uburyohe bwa Funyuns na Doritos mu bitonari bya Lay's. Igipfunyika kirimo gushushanya kw'isakoshi ya Lay's igezweho hamwe n'amabara y'ubucuruzi bwa buri buryohe: ubururu ku Cool Ranch n'icyatsi ku Funyuns. Uruhererekane rw'imizunguruko ihuriro rwibutsa imiterere y'ibitonari by'umwimerere kandi rugaragaza imikoranire hagati y'amazina y'ubucuruzi. Hakozwe kandi agasanduku k'abanyamakuru gakomatanyije kandi kagezwa ku bantu bazwi mu itangazamakuru kugira ngo batangire ibiganiro ku bijyanye n'iyi gahunda.
About the Igihembo cya A' Design Award cy'icyuma
Lay's Flavor Swap Influencer Kit Igikoresho cy'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Lay's Flavor Swap Influencer Kit Igikoresho cy'Ibiribwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Lay's Flavor Swap Influencer Kit Igikoresho cy'Ibiribwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
- Inspiration
- What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.
