Icyuma Ipaki · 2022
Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cy'icyuma 2022 in Ipaki
- Estimated Number of Design Views: 19,970
- Verification code 958E6CF103 · Verify this award
Colors
About Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo
Umwandiko w'Igitabo: Lay's 2021 Mood Match ni ipaki y'ibiryo byo kurya bike zikozwe ku buryo budasanzwe, zakozwe ku bw'ibihembo byihariye byatanzwe binyuze muri Sosiyale Media. Iki gice kirimo imigenzo ine yahimbwe ishingiye ku mpeta z'imyumvire (mood rings), buri imwe ihuza n'ibyiyumvo n'inkumbuzi nziza. Intego yagaragajwe ni ugukangurira umuntu imbaraga cyangwa gutanga umutima w'akaruho. Buri gishushanyo gihuzwa n'uburyohe n'uko umuntu yiyumva: ishimwe kuri Grilled Cheese na Tomato Soup, kwizera cyangwa kwiringira ku bijyanye na Cappuccino, ubutwari ku bijyanye na Chili, hamwe n'ishyaka ku bijyanye na Salted Caramel. Iyi paki itanga akanya gato ko kuruhuka mu mibereho ya buri munsi.
About the Igihembo cya A' Design Award cy'icyuma
Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Lay's 2021 Mood Match Umumaro w'ibanze: Ipaki y'Ibiryo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Press Kit
- Unique Properties
- When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
- Inspiration
- With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.
