Umushinga Bubly Bounce Igikoresho cy'Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2022
Bubly Bounce Igikoresho cy'Ibinyobwa
na PepsiCo Design and Innovation
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #137233Imigereranyo
Ibyerekeye Bubly Bounce Igikoresho cy'Ibinyobwa
Bubly Bounce ni igishushanyo cy'ifashapaki y'ibinyobwa cyagenewe umurongo w'amazi y'ubushyuhe afite ibirungo bya kafeyine. Iyi paki ikomeza umurongo w'amazi y'ubushyuhe usanzweho kandi igaragaza inyongera ya kafeyine itagombye kwinjira mu buryo bw'ishushanyo ry'ibinyobwa by'ingufu. Amabara y'inkubiri kandi arabagirana, uduherere, indamutso zifitanye ubucuti n'imyenda y'ibyishimo birakomeza kubikwa, bityo ikirango kigakomeza kumenyekana byoroshye. Iyi gishushanyo kandi kigaragaza ikoreshwa ry'uburyohe bubiri mu kinyobwa kimwe. Uyu muyoboro w'ubwoko ugamije gukurura abaguzi bariho ubu no kugaragara neza ku giciro cyihariye mu maduka.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Bubly Bounce Igikoresho cy'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Bubly Bounce Igikoresho cy'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Bubly Bounce Igikoresho cy'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Ibyatumye Habaho
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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