Figura Kwamamaza Ikirango no Gushushanya Ipaki na Anja Zambelli Colak

Umushinga Figura Kwamamaza Ikirango no Gushushanya Ipaki wa Anja Zambelli Colak ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2022

Figura Kwamamaza Ikirango no Gushushanya Ipaki

na Anja Zambelli Colak

Umukiriya: Zambelli Brand Design

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #137540

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Figura Kwamamaza Ikirango no Gushushanya Ipaki

Figura ni umushinga wo kwamamaza ikirango no gushushanya ipaki w'ibiribwa byiza byo mu karere ka Mediterane, birimo keke z'imbuto za figi, shokora n'amavuta y'imizeti. Umwihariko w'iki kirango washinzwe ku ishusho ya figi yashushanyijwe nk'ikibari cy'umwuka (air balloon), bikaba bigereranya urugendo n'imizi y'umushinzi w'ikirango ifite muri Mediterane. Amabara ya zahabu, umuka n'icyatsi agaragaza ibikoresho by'ibanze. Imigano y'amababi ya figi, amabuye y'amazi n'imibumbe y'amafi bibutsa Mediterane. Ibipapuro by'itariki (labels) n'ipaki y'impapuro byacapwe mu mabara ya Pantone ku mpapuro za Fedrigoni, hiyongereyeho urukurikirane rwa zahabu (gold foil). Iyi shusho igamije kuzana ibi bicuruzwa ku isoko ry'Aziya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Figura Kwamamaza Ikirango no Gushushanya Ipaki ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Figura Kwamamaza Ikirango no Gushushanya Ipaki biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Figura Kwamamaza Ikirango no Gushushanya Ipaki yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Ibipimo n'Ipaki: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Ibibazo Fatizo: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Ikoranabuhanga ryo Guteza Imbere: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Ikibazo cy'Ishusho: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Ubushakashatsi: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Ibyatumye Habaho: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Igihe cy'Umushinga: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Uburyo bw'Imikorere: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Abagize Itsinda: Anja Zambelli Colak