Now Igishushanyo cy'Ipaki y'Album by Yijia Xie

Now Igishushanyo cy'Ipaki y'Album by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Now Igishushanyo cy'Ipaki y'Album

by Yijia Xie

Client: Yijia Xie

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Igishushanyo cy'Ipaki y'Album

Now ni igishushanyo cy'album cyakozwe ku bw'umuhanzi w'umuziki utanga indirimbo esita zivuga inkuru z'inzozi, gukura no gukundana. Inyuguti imwe y'Igishinwa ifite icyo isobanura ifatwa kuri buri mutwe w'indirimbo, urugero nka Isanzure, Imvura, Kwizera, Amaso, Ukwezi n'Inyenyeri. Izi nyuguti zivanzwe hifashishijwe uburyo bwa digitale bwo guhuza ibice (digital collage) n'uburyo bwa mudasobwa buhanga (generative coding). Ibice byatoranyijwe binjizwa muri porogaramu ya mudasobwa ikora ibishushanyo bitandukanye ibihumbi, bigatuma buri paki y'ipaki iba yihariye. Ipimo ry'imisego ni santimetero 10.8 kuri 10.8 (inchi 4.25 kuri 4.25). Uyu mushinga ugizwe n'ibishushanyo bitandatu by'ipaki, igitabo cy'amagambo y'indirimbo (lyrics book) hamwe n'ipaki yuzuye y'album.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Now Igishushanyo cy'Ipaki y'Album ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Now Igishushanyo cy'Ipaki y'Album biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Now Igishushanyo cy'Ipaki y'Album yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie