Miepu Diary Ishusho y'Inyabaraga by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Ishusho y'Inyabaraga by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Miepu Diary Ishusho y'Inyabaraga

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Ishusho y'Inyabaraga

Miepu Diary ni itsinda ry'amashusho y'inyabaraga ahuza umuco w'ubu ugezweho n'inkuru z'abana zizwi cyane. Inyabaraga nyamukuru ni Duoduo, umukobwa w'inkeri w'umutware kandi ufite amahirwe, agaragara hamwe n'injangwe y'ibinure. Inkuru enye z'imigani zizwi ku isi zasubiwemo mu mashusho ane afite insanganyamatsiko, akozwe n'intoki mu buryo bugezweho. Amashusho ashobora gukoreshwa ku biciro, imyambaro n'ibindi bicuruzwa bijyanye. Intego ni ugukora inyabaraga nziza kandi igezweho ihuza imigani n'imitindo y'iki gihe.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Miepu Diary Ishusho y'Inyabaraga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Miepu Diary Ishusho y'Inyabaraga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Miepu Diary Ishusho y'Inyabaraga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release