Chongqing Poster, Ipfundo by Yueyang Mao

Chongqing Poster, Ipfundo by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Chongqing Poster, Ipfundo

by Yueyang Mao

Client: Yueyang Mao

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #138846

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing Poster, Ipfundo

Chongqing ni urukurikirane rw'amaposteri agaragaza umujyi wa Chongqing muri Ubushinwa. Igishushanyo kigereranya ibintu bizwi cyane by'uwo mujyi n'ibikoresho by'ifunguro rya hot pot. Ubuvumo bwa Hongya, Ikinamahanga cya Chongqing Grand Theatre, n'umuyoboro w'imodoka za kabari ku ruzi rwa Yangtze, byose birimo bihujwe n'ibikoresho by'ishingiro rya hot pot. Hagaragazwa panda yiyuhagira muri hot pot, yifashe amashami ya bamboo n'utunyanya tw'icyatsi, bikongera ku gishushanyo isura yoroheje kandi iseka. Amaposteri akozwe hifashishijwe uburyo bwa inkjet printing ku mpapuro zifite ipapuro ryuzuye (coated paper). Igishushanyo cyagenewe ahantu nk'ibibuga by'indege n'amasitasiyo ya gari ya moshi y'umuvuduko mwinshi, aho abagenzi bashobora kubona ibitekerezo by'ahantu bagana. Ibishushanyo bimwe nabyo bishobora gucapwa ku mifuka y'impapuro.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Chongqing Poster, Ipfundo ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Chongqing Poster, Ipfundo biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Chongqing Poster, Ipfundo yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.