Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye by Olga Takhtarova

Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2022

Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye

by Olga Takhtarova

Client: Sot B&d

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye

Una Luna ni igishushanyo cy'ipaki y'ibinyobwa by'imbuto by'umwimerere biriho ibirebe by'ishokora ryirabura ryo mu Butaliyani. Hakozwe amabahasha abiri, yitwa Cherry Garden na Roses and Grapes, ashingiye ku migambi yavuye mu bisigo bizwi cyane byo muri Ukraine. Buri bahasha ifite igishushanyo cy'ivanjwe ry'ibice bitandukanye byakusanyijwe hamwe, kandi imbuto zikoreshwa muri buri murongo zisubiwemo mu gishushanyo cyose. Ibara ry'umukara ry'inyuma n'inyandiko nke bitanga isura igezweho kandi y'iterambere. Amabahasha yacapwe hifashishijwe ikoranabuhanga rya offset hamwe n'ubwoya budasesa n'ivumbi ry'umuringa ku bice byahiswemo.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Una Luna Gupakira Ibinyobwa n'Ibiryo Biryoshye yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance