Gorgeous Frontier Highway Umwihariko w'Ikirango by Zhuang Li

Gorgeous Frontier Highway Umwihariko w'Ikirango by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Gorgeous Frontier Highway Umwihariko w'Ikirango

by Zhuang Li

Client: China National Highway G331

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

Verify Award Status for #139017

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gorgeous Frontier Highway Umwihariko w'Ikirango

Umuhanda Mwiza w'Umupaka ni umwihariko w'ikirango wakorewe Umuhanda Nyafasi wa Gihugu wa Ubushinwa G331. Uyu muhanda unyura ku mupaka w'amajyaruguru ya Ubushinwa kandi ugakora umuhanda muremure w'umutekano w'umupaka mu ntara ya Heilongjiang. Ibigize iyi shusho bikomoka ku miterere y'ubutaka, ibimera n'umuhanda ubwawo. Igice cy'inzuzi kigereranya imiterere y'ubutaka, urupapuro rw'igiti rugereranya ibimera, naho umurongo ugereranya umuhanda. Ibi bintu byahujwe kugira ngo bihuze umuco kamere n'imiterere igezweho y'ubuhanzi. Uyu mwihariko ugaragaza ibihe bine by'umwaka biranga uyu muhanda n'umuco w'aho hantu utuje kandi ushishikaje.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Gorgeous Frontier Highway Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Gorgeous Frontier Highway Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Gorgeous Frontier Highway Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release