GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi by Alex King

GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi by Alex King is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Amashusho Competition Category.

BuronzeAmashusho· 2022

GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi

by Alex King

Client: Alex King

Igihembo cya A' Design Award cya Buronze Winner in Amashusho Category

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Colors

The Design

About GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi

Umwandiko w'Igitabo: GAAHK Inauguration Ceremony ni igishushanyo nyamukuru cy'ubuhanzi cyakozwe ku bw'umuhango wa makumyabiri wo gutangiza umwaka w'Ishyirahamwe ry'Ubuhanzi bw'Ibishushanyo bya Hong Kong (Graphic Arts Association of Hong Kong). Iki gishushanyo gishingiye ku ivange ry'irangi rya digitale, risubiramo inshuro zirenga ijana kugira ngo hagerweho uburinganire buhamye hagati y'ahantu hafite ibintu n'ahantu hasigaye ubusa. Ishusho igaragaza umuhanzi w'intoki uvanga amabara arabagirana ku murimo wo gucapa. Iki gishushanyo cyahinduwe ngo gikoreshwe ku gishushanyo cya digitale cy'inyuma, ku kibaho cy'ibimenyetso, ku gatabo k'amakuru, ku ikaramu y'ubutumire, ku gikumbo cy'urwibutso ndetse no ku mask. Ipaji y'imbere y'agatabo k'amakuru ikoresha uburyo bwa "spot ultraviolet coating" hamwe n'amaraso y'ifeza n'izahabu, bityo ubuso bwacyo bugafatika mu ntoki.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. GAAHK Inauguration Ceremony Igishushanyo Nyamukuru cy'Ubuhanzi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensions & Packaging: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tags: key visual, print production, visual art, digital design, graphic art
Production Technology: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Design Challenge: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Research: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspiration: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Project Duration: The project duration lasts for three months. This is a commercial project in Hong Kong.
Operation Flow: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Team Members: Designer: Alex King
Image Credits: Illustrator Alex King