Khedr El Attar Ikimenyetso cy'Ikirango by Nour Shourbagy

Khedr El Attar Ikimenyetso cy'Ikirango by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Khedr El Attar Ikimenyetso cy'Ikirango

by Nour Shourbagy

Client: Khedr el Attar

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Colors

The Design

About Khedr El Attar Ikimenyetso cy'Ikirango

Khedr El Attar ni ikimenyetso cy'ikirango cyakozwe ku bw'umucuruzi w'ibicuruzwa karemano n'ibitunganijwe muri Cairo mu mwaka wa 1945. Uyu mushinga uhuza ingamba z'ikirango n'uburyo bw'amashusho bugaragaza aho ikirango giherereye mu buryo bushya. Ikimenyetso gikomeza umwanya wa Khedr El Attar nk'isoko y'ibicuruzwa karemano bitatunganyijwe. Uburyo bw'amashusho butunganya ubucuruzi mu byiciro bitatu by'ingenzi: imiti karemano, ibinyabuzima by'isuku n'imisatsi, n'ibiribwa. Igishushanyo cy'ipaki n'amabwiriza y'ikirango birangiza uru rusobe, bihuza imico ya kera y'ubucuruzi n'imigaragarire igezweho.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Khedr El Attar Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Khedr El Attar Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Khedr El Attar Ikimenyetso cy'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release