Shadlee Primary Function: Ipakireshya ry'Umutobe na Mohammadreza Eslamparast

Umushinga Shadlee Primary Function: Ipakireshya ry'Umutobe wa Mohammadreza Eslamparast ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Shadlee Primary Function: Ipakireshya ry'Umutobe

na Mohammadreza Eslamparast

Umukiriya: SHADLEE Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140099

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Shadlee Primary Function: Ipakireshya ry'Umutobe

Shadlee ni urukurikirane rw'ipakireshya ry'umutobe rwakozwe ku bwoko umunani bw'imbuto, harimo inanasi, imyembe n'inkeri zibyimbye. Buri gasanduka gafite ubugari bwa milimetero 45, uburebure bwo mu nda bwa milimetero 45 n'uburebure bwo hejuru bwa milimetero 130. Amashusho yashushanyijwe n'intoki mu buhanzi bw'ubwoko bwa cubism, hanyuma akaba yasomwe akarangirira kuri mudasobwa. Hakoreshejwe amabara asanzwe kubera ko uburyo bwo gucapa bwa flexography butemera guhinduranya amabara. Buri gapakiro kerekana isura y'ubwenge burimo ibisobanuro nk'amababi, imbuto, ibikoresho by'umuziki cyangwa ibintu by'imikino. Ibara rya buri gapakiro rifitanye isano n'uburyohe bwako.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Shadlee Primary Function: Ipakireshya ry'Umutobe ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Shadlee Primary Function: Ipakireshya ry'Umutobe biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shadlee Primary Function: Ipakireshya ry'Umutobe ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Ibipimo n'Ipaki: Width 45 mm x Depth 45 mm x Height 130 mm
Ibibazo Fatizo: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Ikoranabuhanga ryo Guteza Imbere: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Ikibazo cy'Ishusho: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Ubushakashatsi: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Ibyatumye Habaho: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Igihe cy'Umushinga: May - Jun 2020, Tehran, Iran
Uburyo bw'Imikorere: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patente: Copyrights belong to Shadlee Juice Makers
Abagize Itsinda: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Abafotoye: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.