Buddy Workwear Primary Function: Kimenyetso cya Marika na Pilotfisch GmbH and Co. KG

Umushinga Buddy Workwear Primary Function: Kimenyetso cya Marika wa Pilotfisch GmbH and Co. KG ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Kwamamaza.

IfezaKwamamaza· 2022

Buddy Workwear Primary Function: Kimenyetso cya Marika

na Pilotfisch GmbH and Co. KG

Umukiriya: Buddy Workwear Manufaktur

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Kwamamaza

47,966

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #140102

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Buddy Workwear Primary Function: Kimenyetso cya Marika

Buddy Workwear ni ikimenyetso cya marika cyakozwe kubera uruganda rukora imyenda y'akazi mu Budage. Izina Buddy rigize umutima w'iki kimenyetso kandi rikomoka ku izina rya kera ry'iki kigo. Ubururu bwijimye ni ryo bara nyamukuru kandi butuma ibicuruzwa n'amafoto bigaragara neza, mu gihe ubururu bworoshye bukoreshwa nk'ibara ryihariye n'irigaragaza. Aya mabara yombi arangurana nk'inshuti. Inyuguti zisobanutse n'amagambo yumvikana bishyigikira imyifatire itaziguye y'iyi marika. Iki kimenyetso gikoreshwa mu nyandiko z'amabroshuri zicapwe, urubuga rwa interineti, videwo n'ubukangurambaga bukorerwa ku mbuga nkoranyambaga.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Buddy Workwear Primary Function: Kimenyetso cya Marika ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Buddy Workwear Primary Function: Kimenyetso cya Marika biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Buddy Workwear Primary Function: Kimenyetso cya Marika ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Ibipimo n'Ipaki: Brochures DIN A4
Ibibazo Fatizo: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Ikoranabuhanga ryo Guteza Imbere: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Ikibazo cy'Ishusho: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Ubushakashatsi: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Ibyatumye Habaho: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Igihe cy'Umushinga: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Uburyo bw'Imikorere: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Abagize Itsinda: Pilotfisch GmbH & Co. KG
Abafotoye: Photography: Fotografie Witte Wattendorff GmbH, Münster