Messenger Angel Igikorwa Nyamukuru: Ipaki by Musa Celik

Messenger Angel Igikorwa Nyamukuru: Ipaki by Musa Celik is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2022

Messenger Angel Igikorwa Nyamukuru: Ipaki

by Musa Celik

Client: Kertil Cam

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Messenger Angel Igikorwa Nyamukuru: Ipaki

Umwandiko w'Igitabo: Iyi gishushanyo ni icy'ikirango cyashinzwe mu myaka mirongo ishize kandi gifite ishusho y'ibyibutswa mu maso y'abakiriya. Ipaki irimo isi y'amashusho y'imigani hamwe n'ihinduka ry'amabara hafi y'ikimenyetso cy'umumarayika. Imiterere y'indabyo mu igishushanyo cy'icupa ihuza n'uburyohe bw'ikirango. Amabuye agenda ava hasi ajya hejuru mu buryo bw'umuzenguruko atanga ingaruka z'ivunika ry'uburyohe kandi bikaba biremesha umumaro w'uburyohe busohoka mu icupa. Iyi gishushanyo igamije gukora indangagaciro nshya, igezweho y'ikirango cy'amateka.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Messenger Angel Igikorwa Nyamukuru: Ipaki ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Messenger Angel Igikorwa Nyamukuru: Ipaki biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Messenger Angel Igikorwa Nyamukuru: Ipaki yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A mythological visual world with the soft color transitions in the Messenger Angel symbol is in the center of the design. Variant names are the plants in Turkey, famous for their history.

The Messenger Angel Symbol also indicates the mystery of the lost 2000 year old scents. The floral structure in the bottle design refers to the unique scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of unique fragrances overflowing out of the bottle.
Dimensions & Packaging: Height 25 cm X Length 4,6 cm X Width 8,6 cm
Tags: Scent, Fragrance, History, Mythological
Production Technology: For production, 90% recycled pet and PP labels were used. A spiral section was created on the neck of the bottle. This represents the diffusion of scents. It was a challenging detail to get this part out of the production mold, and we ensured that it was produced without any problems with a unique method.
Design Challenge: The main challenge was understanding the brand's historical look and redesigning the brand identity and packaging design by protecting the brand's core. In addition, developing a solid brand identity and symbol to make the brand more memorable was essential. Therefore, a mythology character is the brand symbol to describe the scents that would suit the goddesses.
Research: When the room scent product category is explored, one can see that competing brands use many color explosions and flowers. The bottle designs are relatively standard and similar to home care products. In addition, there is almost no brand with a powerful, premium brand identity.

The angel symbol tells the brand's story and differentiates the competitors on the shelf with the floral form of the bottle. Like fascinating fragrances, fascinating stories from the past come to mind with the brand.
Inspiration: Since ancient times, fragrances have been used for many purposes in every phase of daily life and have been an essential passion for queens and goddesses. Inspired by this, the brand Kertil Cam creates fragrances with plant-based ingredients, using the best plant extracts from the unique nature of Turkey.

It is believed that fragrances are so impressive that they can even solve the mysteries of ancient times of queens and goddesses. For this reason, the Messenger Angel symbol is created to symbolize this miracle.
Project Duration: Istanbul, 15.06.2021 - 30.12.2021
Operation Flow: Kertil Çam is a luxury fragrance brand producing the best colognes in Turkey using unique plant extracts since 1962. The brand needed a premium design for these unique scents. Protecting the brand's core and making it more youthful and modern was crucial.

A powerful brand identity that matches the spirit and essence of the brand adds a new touch to the brand. The symbol will remind the brand and its meaning to customers, even without the logo.
Team Members: Musa Celik, Efe Esa