Primary Residence Umwihariko w'Ikirango by Tianzhen Huang

Primary Residence Umwihariko w'Ikirango by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Amashusho Competition Category.

IcyumaAmashusho· 2022

Primary Residence Umwihariko w'Ikirango

by Tianzhen Huang

Client: Evleen

Igihembo cya A' Design Award cy'icyuma Winner in Amashusho Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence Umwihariko w'Ikirango

Primary Residence ni sisitemu y'umwihariko ugaragara wagenewe ikirango gikorera mu byiciro bitandukanye. Uyu mushinga watangiye nk'ubushakashatsi ku miterere y'inyandiko buhuza imisusire y'umuryango wa Bauhaus n'imiterere y'ubwubatsi bwa kijyambere idafite ishusho ihamye. Ikirango gishingiye ku nyuguti y'Igishinwa Ju, isobanura ahantu ho gutuura, kandi gitwaye imirongo itatu mu mabara y'ibanze atukura, umuhondo, n'ubururu. Izina Primary Residence rivuga ku mabara yombi hamwe n'icyo urugo risobanura mu gihe cy'ihungabana n'irambagizanya. Uyu mwihariko wakoreshejwe ku gitabo ntoya (brochure), ikarita y'ubucuruzi, ndetse n'ibikoresho by'ibiro byanditswe ku mpapuro zifite imiterere ihariye.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Primary Residence Umwihariko w'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Primary Residence Umwihariko w'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Primary Residence Umwihariko w'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang